Here are a few things I’ am doing. I’ am using CPC and NOT CPM, the reason for this is I’ am just starting using facebook ad platform and I want to have more control. Once I see that I will have a good ctr I might switch on over to CPM platform so I can get cheaper traffic. Also I’ am using a landing page so it will increase the conversion rates and send better quality traffic to the advertiser. But you can direct link the offer as well, just make sure the advertiser allows direct linking straight to the offer because some don’t.
