Sunday, January 16, 2011

The Right Way To Check Keyword Competition

The fact is, I don’t trust or believe half of the SEO fluff I read online. Sometimes, I go through ridiculously absurd articles with information which is wrong. Though they might be some attempt of a link bait. The fact is it just makes them look a lot more stupid, not to mention some highly honored SEO websites who are making a lot of money on the internet. Talking about old techniques to find the keyword competition, this reminds me of the days when I was 15 years old.
Please note that the technique I’ll be mentioning on this post is not an advice from a professional, neither am I guaranteeing you any results. It is just a way which proved me good results, and as you read you’ll find that it is in fact more sensible and logical than the ordinary way of doing so and will surely help you while making money with niche picking.
So when you received your ‘SEO lessons’, you were told to just google the keyword and see the results google displays for it and there you have it. But as far as I believe this will not find you your actual competition.

The Actual Keyword Competition

In most cases you can outrank 95% of the websites just by putting the keyword in your title. Reason being, those websites are mostly not even about that keyword. If your website is in google’s index and you use a word such as ‘make money on the internet’ anywhere on your page. There you have it, you’re in Google SERPs. You might be at page number 893, but still you’re in the results right?
Hence, you need to be sure of your real competition. We’ll assume that make money is the keyword in this example. This isn’t going to be long, so just bear with me for a few lines:
  • Open Google.com/webhp.
  • Type inanchor:”make money” and record the number of results shown.
  • Type intitle:”make money” and record the number of results shown.
  • Add the 2 figures (Figure 1 + Figure 2).
  • The result is your actual competition.
Talking about accuracy, your actual competition will be even lower. Don’t give me that puzzled look. You might think I’ve gone too far against your present knowledge but the reason why this is exaggerated is simple. Most of the times you check competition for your keyword, the results in both would have about 40-50% common results.
For example: X is a website about tennis shoes. When it is optimized for the keyword, it will have the term ‘tennis shoes’ in it’s title as well as it’s anchor texts and url. So when you do both of the searches, the same website will show up.
I wouldn’t really like to get into long discussions because everyone has their own ways. In SEO, there is no such technique which is engraved on a rock. This technique of finding keyword competition is fully tested by me and it works great. Since this is my way, you’re most welcome to follow my way and I will lead you to online success and help you to make money.

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