It is true that pagerank sculpting used to be really effective around a year ago but Matt Cutts wrote on his blog that they made this change around a year ago and he was sruprised that people didn’t notice the change.
What is Pagerank Sculpting?
I know that we have some beginners around and to make the whole scenario clear for them. Pagerank sculpting is was when you put a rel=”nofollow” tag on some links on your page to stop the link juice or the pagerank from flowing to them and use that to boost the juice being given to other pages that are link to.However, since google has now dismissed pagerank sculpting, when you nofollow a link, you’re not saving the link juice or Pagerank, instead you’re allowing it to evaporate into thin air.
Now, instead of letting your link juice evaporate why wouldn’t you give that link a dofollow? It is going to be consumed anyways. The only person someone would put a nofollow at would be a an enemy.
While I’m not pushing you to make the blog comments dofollow, you may have your own reason (Comment spam). But at least, make all other links on your blog dofollow. Your blogroll, your top commentators’ list, links to other pages on your blog, etc.
I hope you get the point and make changes on your blog accordingly. For your information, this has been confirmed by Matt Cutts himself. The reason why I wrote this article was because yesterday I found over 50 blogs which had nofollow on either top commentators’ list, their blogroll or they were nofollowing links to their own blog (Which would be cutting your own legs).
Let me know what your views are on this topic. Whether you had nofollow on your blog before this or if you still have it then what is the reason for that nofollow tag. I’d be glad to hear.
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